Chamma Chamma with Elli Avram twist is recreated for film Fraud Saiyaan

Chamma Chamma , Urmila Matonkar’s hit song of the 90s, has been revamped by the makers of Fraud Saiyaan to give it an Elli Avram twist. Whether or not remixes are good, bad or ugly is a debate for a different occasion, but what is jarring about this number is not its overuse of led-bulbs or the drowning percussion.

It is the blatant objectification of the former Bigg Boss contestant, whose dancing skills are not the focus of the song. AT ALL! From skimpy clothes to close-up camera shots that seem to hug her body at different obtuse angles, the makers have done it all to live up to the infamous ‘item number’ tag.

It is perhaps important to note that the only time the camera seems to zoom out of the different contours of Avram’s body is when Arshad Warsi is injected into the frame. Surely enough, no such treatment is given to Warsi.

Neha Kakkar, who has almost become synonymous with party numbers, has lent her voice to this version of the dance anthem of the 90s, along with Romi, Arun & Ikka. It has been recreated by Tanishk Bagchi. Fraud Saiyaan is slated to release on 18 January.